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Why Shop With Us?


We realize that many fine wine enthusiasts want more than just low prices and a good selection. You're looking for good recommendations and information on various wines from around the world. You want to buy bottles from a wine merchant using e-commerce... not an e-commerce company trying to sell wine. We opened K&L before Michael Dell had his 10th birthday. K&L sold it's first Napa Valley Cabernet two days after Bill Gates was old enough to buy it legally. Both Jerry Yang and Dave Filo (who founded Yahoo! a couple miles down the street at Stanford University) were in elementary school when we "went live" with our first store. We've been doing this for a while.

Part of what we believe has helped the success of our business has been our belief that educating the consumer must be a large part of a good wine merchant's repertoire. We pride ourselves in taking the time to learn about many different wine regions and varietals worldwide, and then passing that information along to the you through our Web site, newsletter, on the phone, or in person. If you're simply looking for the best price on well-known products, you've come to the right spot. However, you'll be missing out on the most interesting aspects of wine appreciation -- discovering new producers, new regions, and learning how dramatically different wines can taste depending on where they come from. You don't have to spend a fortune on wine to enjoy it, but you do need to be open to trying different selections. We realize that your budget doesn't allow for poor recommendations. Lucky for you, we've been doing this since 1976.

Service also means listening to what your customers are saying. We're continually looking to improve all aspects of our business... whether it's developing new features and sections of our Web site and newsletter, adding to your experience in our stores, or hosting wine-related events. Your feedback is important to us, and we encourage you to send your suggestions straight to [email protected].


When we tell our customers that we travel around the globe in search of the world's finest wines, we're not joking. Our experienced tasting panel travels throughout France and Italy each year to buy the best wines available. If it weren't for the fact that we're located within a short driving distance of many phenomenal Napa Valley, Sonoma, and Santa Cruz Mountains wineries, our travel expenses could cause a major problem! In all seriousness, our close proximity and chummy relationships to the finest California producers ensures that our domestic inventory is tough (or impossible) to beat.


Wine merchants in northern California don't last too long if their prices aren't competitive. Our customers enjoy buying from K&L Wine Merchants because they know that we're delivering value with every purchase. Shop us out... we think you'll end up coming right back to klwines.com. We haven't seen anybody offer the service and selection of wines that we offer for better prices.


Founded in 1976, K&L Wine Merchants is recognized across the country as one of the finest sources for great wine at superb prices. We've tasted enough wines over the years to permanently stain our teeth purple. All this hard work has its advantages, however. When our customers ask us for recommendations, our staff is ready with more than a few top picks. We've been in business through various outstanding and horrible vintages, and we know how to pick the best wines and pass up the inferior stuff. Our faces are recognized in various regions of France and Italy, not only because they're so ugly, but also due to the fact that they've seen us come through for years and they respect that kind of professional dedication.


Our web site and monthly newsletter are packed with reviews, notes, and scores on the world's best wines. Both sources of information will keep you well ahead of the game when looking to purchase outstanding values, fantastic new releases, or delicious old and rare bottlings. With so many differing opinions on wine, it's nice to be able to offer our customers one source for information and access to their favorites. We've developed a wonderful reputation for purchasing and recommending wines that match the palate and the pocketbook of our customers, from the shopper who wants a great tasting white wine for under $7, to the affluent connoisseur who's looking to splurge on a $3000 Bordeaux.


Online ordering at klwines.com is guaranteed to be safe. Our safe shopping guarantee allows you to purchase with confidence. We're using the latest encryption technology to keep your personal information safe. In the incredibly unlikely event that fraudulent charges are ever made, you will not have to pay for them.